For Marketing leaders
Build trust with marketing preference management
Empower customers to choose their marketing preferences, build trust, and deliver personalized content while staying compliant with global privacy laws through Cassie: a highly configurable Consent and Preference Management Platform – SOC 2 accredited.
Make privacy your competitive advantage
Consumers choose brands they trust – respect both customer privacy and global compliance legislation with centrally stored consent and preferences
Improve engagement and lead generation
Collect customer preferences throughout the customer journey to learn exactly what customers are interested in so that you can deliver personalized, contextual communications
Manage new privacy protocols with ease
Don’t get lost in complex litigation. Cassie delivers global compliance both now and in the future, with no advanced technical or coding skills required to set up and get started
Connect preferences across your tech stack
Centralize your preference data with your CRM and marketing automation tools to make data-driven decisions and strategic analysis, all through out-of-the-box integrations using our Connector Service
Put customers in control
Allow customers to take full control of their data and privacy in one centralized place. Show customers that their data is respected and protected with Cassie
Real-time preference management
Build stronger relationships and have a better understanding of who your customers are by collecting unlimited granular preference data across all devices, domains and platforms
“Striking the delicate balance between personalization and privacy is a key challenge as consumer expectations evolve. People want to have contextual and relevant digital experiences, but not at the expense of their personal data being sold. Businesses should take advantage of granular preference centers that put the consumer in control of which data they wish to share and which types of communications they’re willing to receive. By putting the consumer’s preferences first, businesses can then build out compliant personalization strategies that match each individual user’s choices.”
Nicky Watson – Founder and Chief Architect (Cassie)
